Being found online is essential to any marketing campaign. There are thousands of searches happening every second and it's important that your business be there whenever a potential customer is searching for you.
Search engines work as a portal to the rest of the internet. When users enter a search term or keyword into the search bar of a search engine (Google, Bing, Yahoo!) the top ten results are shown to them. Research shows that nearly all users click on one of these first ten results. In fact, 70% click only on the first three results. People are looking for your brand, product, or service which means they are interested in buying from you or your competitor. Are you there? We can help!
Choosing the right keywords to target on your website is the foundation for any successful SEO campaign. We assess each page and assign specific terms to those pages. If we find missed opportunities, we make recommendations to help fill in the gaps.
Once potentially successful keywords are outlined, we develop a long-term strategy that aligns with your business goals and gives you the best chance for success.
Once a strategy has been developed, we review each page to determine where improvements can be made. Improved content and layout allows search engines to properly index and categorize your site.
We work with you to develop creative and original content to position your business as a resource and a leader within your industry.
By installing these and other tools on your site, we can make informed decisions about your campaign. These tools help us to identify strengths and weaknesses within a campaign and determine the best course of action. The information from these tools is presented to you in an easy-to-understand monthly report.
We develop and optimize XML sitemaps and Robots.txt files to help search engines crawl your site and index web pages properly.
Links act as online references for your business. We do a complete analysis to find out who is linking to you and your competitors online. After our initial analysis, we begin working on a long term strategy to help your site gain more references online.
We will show you how your website compares with those of your competitors and other leaders in your industry.
By listing your business on popular directories, we work to gain more qualified traffic to your site. Along with gaining more traffic, claiming your listings on sites like Google Places and Yelp can helps to establish your brand online. Once we've claimed these listings, we can publish information about your business and keep that information in your control.
We have developed custom transparent reports that are sent out monthly. Your account manager will review this document with you each month.
A successful online marketing campaign depends on a well-developed strategy and a competent marketing team to put that strategy in place.
